Carmakers rush to occupy premium EV space in India Kia EV6 has been built on dedicated EV platform. Electrical vehicle (EV) manufacturers are looking to rapidly increase their share in the below ₹ 1-crore premium passenger car segment with the launch of new models. So far, EV car manufacturers predominantly catered to the sub- ₹ 25 lakh category in India with Tata Nexon, Nexon Max and Tigor EV, MG ZS EV and Hyundai’s Kona having a fair share of the market, and the ₹ 1 crore-plus luxury segment dominated by the likes of Mercedes Benz EQC, Jaguar i-Pace and Audi e-tron. However, the focus has now shifted to premium offerings with Kia and BMW launching high-performance, long-range electric cars in the ₹ 60-70 lakh segment, and Hyundai ready to roll out the Ioniq 5 with an expected price tag of ₹ 40-50 lakh. Hyundai Ioniq 5 and Kia EV6 have been built on dedicated EV platforms. EV6 is already a global best-seller and marks the South Korean carmaker...
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