kia ev car in india

 

Carmakers rush to occupy premium EV space in India

Kia EV6 has been built on dedicated EV platform. ap
Kia EV6 has been built on dedicated EV platform. 
Electrical vehicle (EV) manufacturers are looking to rapidly increase their share in the below 1-crore premium passenger car segment with the launch of new models.

So far, EV car manufacturers predominantly catered to the sub- 25 lakh category in India with Tata Nexon, Nexon Max and Tigor EV, MG ZS EV and Hyundai’s Kona having a fair share of the market, and the 1 crore-plus luxury segment dominated by the likes of Mercedes Benz EQC, Jaguar i-Pace and Audi e-tron.

However, the focus has now shifted to premium offerings with Kia and BMW launching high-performance, long-range electric cars in the 60-70 lakh segment, and Hyundai ready to roll out the Ioniq 5 with an expected price tag of 40-50 lakh. Hyundai Ioniq 5 and Kia EV6 have been built on dedicated EV platforms.

EV6 is already a global best-seller and marks the South Korean carmakers entry into India’s e-mobility space. Kia India will import 100 cars for deliveries beginning September, but has received 355 bookings. It may have to import more units than it had initially planned for.

In view of the global uncertainties around semi-conductor supplies and rising demand for the EV6, the waiting period for Indian buyers will be longer. EV6 has a certified range of 528km.

The parent, Kia Corp, committed $22 billion to develop 14 battery EVs within the next five years, including a ground-up India-specific sport utility vehicle, which is expected to be rolled out in 2025.

“We are evaluating all the 14 models to see which ones can be brought to the Indian market and will suit Indian consumers. We are also talking to potential customers to understand what their aspirations are," Hardeep Brar, vice president and head, marketing and sales, Kia India, said.

Kia’s competitive edge has been its aggressive pricing and attractive value proposition with feature-loaded cars such as the Seltos.

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